My Mission

Robert Sale-Hill’s poem, The True Origin and History of “The Dude” (The New York World, January 14, 1883) introduced the world to the word Dude, and kicked off a full-on Dude craze. A-Dude-a-Day[i] Blog is dedicated to preserving and sharing pics, pieces and poems from the early days of the Dude-craze of 1883. You can read more about the history and origin of the word Dude on my blogpost, "Dudes, Dodos and Fopdoodles" on my other blog, Early Sports 'n' Pop-Culture History Blog.

Friday, January 8, 2016

Dude #34 - Rogers & Peet - Prudence vs. Imprudence

During 1883, the men's clothing store, Rogers & Peet, capitalized on the "Dude" craze by running a series of ads featuring "dudes."

This is the first of the series. [See also, Too-too, A Yankee Dude'll Do, and Dude - from Swahili?]   Although it does not use the word, "dude," the short overcoat, derby hat, and silver-tipped cane were all accoutrement associated with "dudes" in 1883; as was a small brain - the imprudent "dude" on the right doesn't even know enough to come in out of the cold, so to speak:

The New York Tribune, March 15, 1883.

Every prudent man knows the danger of exposure at this uncertain season, and each year our sales of light-weight over-coats increase, either because the value of that useful garment is becoming more appreciated or because people are learning that here is the best place to buy - perhaps both.

Our present stock of spring overcoats embraces 122 kinds for men and 25 kinds for youths; prices from $7 to $35.  The lowest-priced ones are cut the same fashionable length and shape as the costliest.

Rogers, Peet & Co.,
Men's and Boys' Outfitters,
569-575 Broadway, 
Metropolitan Hotel

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